A bit of chaos is healthy for a creative organization, but too much, and the inmates run the asyslum. Introducing Lady V – Our very own taskmaster. More Popeye than Olive Oil, she rules with a powerful blend of intimidation and stiff finger-poke. Without her, deadlines run amok, schedules are scribbles and paperwork is shambles. She breeds fear when she eyeballs a creative who is close to deadline. Knees buckle when expense reports go undated. Yes, our Veronica kicks major butt to ensure we remain orderly and productive to meet and exceed our clients expectations. But, don’t get us wrong. She does smile. In fact, last February when Dan slipped on black ice she unfurled her pearly whites. And once, when Steve bit his tongue while eating lunch, she smiled ear-to-ear, for at least five magical seconds. She is our Velvet Hammer. And we wouldn’t trade her in for any other dictator in the world.