In this world, what really matters seems so far away from our every day thoughts. So, when we came across this image, with this beautiful piece of writing, we wanted to share. Enjoy. See if it makes sense to you. 
Our brazilliant media maverick, Corey Gottlieb, prodded a packed lecture hall filled with wide-eyed real estate brokers to use facebook strategies to help sell their properties and position themselves for branded success. The event was created by noted professor Esther Mueller, one of New York’s foremost authorities in the real estate market, and managed by Michael Spampinato, Marketing Director for Touro Graduate School of Business. Scarlet Heifer founders Steve Biegel and Dan Howald presented Corey to the group. Dr. Michael Williams, the Dean of the higher learning institution for business in the heart of Wall Street, was also in attendance and can now be found poking his faculty constantly. 
-
Companies:
Related Quotes
| Symbol | Price | Change |
|---|---|---|
| PVSP.OB | 0.08 | +0.00 |
|
|
||
Press Release Source: Pervasip Corp. On Tuesday August 17, 2010, 8:30 am EDT
WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Pervasip Corp. (OTCBB:PVSP) announced that its wholly-owned subsidiary, VoX Communications Corp, a leading provider of wholesale Voice over Internet Protocol (VoIP) telephone services and smart phone applications, has entered into an agreement with marketing agency Scarlet Heifer, LLC, to initiate a social media-based consumer campaign aimed at promoting VoX VoIP mobile services.
Scarlet Heifer, LLC, is a NY City-based marketing agency that specializes in bringing emerging brands to market, by creating digital and social media experiences grounded in a long-term brand-building approach. The initial assignment for the agency is to promote the benefits of acquiring and using multiple phone numbers that ring on a single cell phone, for a variety of potential purposes.
“We see enormous potential for VoX’s VoIP service in the consumer market, and promoting the multiple lines and virtual phone numbers concept is a great place to start,” commented Dan Howald, Partner and Managing Director at Scarlet Heifer. “It’s a matter of making people aware that there are great products you can use right now on your mobile phone that don’t use up your plan minutes, yet empower you to do more while saving money. Social media provides an optimal platform for us to begin spreading the word.”
VoX’s Chief Executive Officer, Paul Riss, noted, “Scarlet Heifer is a perfect fit for us because they can help us expand consumer awareness of our virtual phone numbers offering, while treating it as a platform for us to create a broader branded presence for all VoX VoIP services in general.”
For more information go to http://www.voxcorp.net
About VoX Communications
VoX Communications Corp. delivers wholesale VoIP telephone services for the residential and small business markets. VoX differentiates itself through a unique combination of high quality voice services, flexible back-office capabilities and automated provisioning systems. VoX recently entered the mobile VoIP services and applications arena, which is expected to approach 300 million users by 2013.
About Scarlet Heifer
Scarlet Heifer, LLC, is a NY City-based marketing and advertising agency specializing in developing effective communications for emerging brands and startups. The Agency creates digital and social media experiences grounded by a classical brand-building philosophy, offering smaller companies a marketing foothold built for long term business growth. For more information, please visit www.scarletheifer.com
Forward-looking statements: This release contains forward-looking statements that involve risks and uncertainties. Pervasip’s actual results may differ materially from the results discussed in the forward-looking statements. Factors that might cause such a difference include, among others, certain risks and uncertainties over which the company may have no control. For further discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the discussions contained in Pervasip’s Annual Report on Form 10-K for the year ended November 30, 2009 and any subsequent SEC filings.
Contact:
VoX Communications Paul H. Riss, 212-404-7633 CEO phriss@pervasip.com or Investor Relations: Scarlet Heifer, LLC Brian Holden, 913-226-3818 or Dan Howald, Partner/Managing Director 646-714-2570 dan@scarletheifer.com
New Meadowland Stadium doesn’t look like it will be receiving a New Name anytime soon. Officials have stated – despite a recent offer from adulterous dating website Ashleymadison.com – that the New York Giants & Jets Stadium will [probably] remain Title Sponsor-less until at least the 2011 season. For 2 of the Top 10 Most Valuable Franchises in Sports (Forbes) this has felt like a situation that has hardly been news worthy. That is until the Jacksonville Jaguars recently signed a deal for their stadium with [little known] Everbank, reportedly worth $16.6 million over 5 years. A deal that feels minor league to the people here in New York. Keeping in mind the offer from Ashleymadison.com trumps that by almost $10million, and the 4 “cornerstone” sponsors of the New Meadowlands (Pepsi, Verizon, Metlife, & Budweiser) are each paying $8million annually.
So is this a big deal that the NY Stadium is still nameless?
It might be. Keeping in mind that the Philadelphia Flyers just got its 4th name in 14 years (Wells Fargo Center). Or in a day and age where AT&T recently bought rights to a Philadelphia Subway Station! Or how about since 1973 building sponsorships are such a normal standard, that even Mattel & Hasbro have their names on children’s Hospitals.
But, the Jaguars were uncredited since 2007. They had patience, so why can’t the Jets and Giants? That might be fine, if the reason for remaining unnamed was due to patience. However, other than that ridiculous website, I haven’t heard of too many other offers. Almost none, really. So that begs the question, whether this economy is playing a -giant- factor in no company being able to offer a price worthy of a $1.6billion stadium? In lieu of a recent decision to host Super Bowl XLVIII in New York in 2014 you would think that would generate a bidding frenzy for a stadium in one the world’s most famed citys. But it hasn’t. Therefore, it almost seems undeniable that today’s economic crisis is to blame.
Personally, I think that the economy has taken its toll on advertising and corporate sponsorships. Large companies are taking the backseat, where Banks seem to be reigning supreme. It feels as though the executives with The New Meadowlands Stadium Corp. are exercising some patience and holding out until an offer comes around that makes the Giants & Jets feel worthy. That might take awhile with a Super Bowl in the next 5 years, $900 million stadium cost for each team, recent Super Bowl champions, potential Super Bowl favorites, and one of the greatest cities in the world.
What do you feel is the reason for the naming rights still not being sold?
Scarlet Heifer contributor, Brian Biegel, recently won a nice shiny statue for Best Documentary Film at the Long Island Internation Film Expo this past Sunday, July 18th, 2010. “Miracle Ball”, a real life mystery based on the infamous ‘Shot Heard ‘Round the World’, was selected to be the winner from more than 50 contestants. What first started out as a personal mission, quickly transformed into a published book and most recently, award winning motion picture. And now, we can accredit author/filmmaker/director Brian Biegel, with solving one of sports long lasting enigma’s. Up until now, one of the most asked questions at Cooperstown is, “Where’s the ball in the ‘Shot Heard ‘Round the World’ display?”
The tale originated nearly 60 years ago in the 1951 NL Pennant Race between the New York Giants and Brooklyn Dodgers. Bobby Thomson smashed a 3 run homerun in the bottom of the ninth, to clinch the berth. However, in a day and age where sports memorabilia didn’t possess a monetary value the ball was hardly thought of again. This wouldn’t be the case today – as Brian explains in this interview with ESPN – when potential record breaking balls are stamped with holograms for authenticity. This story chronicles the ball from the second it entered the stands, to the multiple people who thought they had the ball, to where it actually is [or isn't] today. A film for the baseball fanatic, serious collector, or history buff it is an outstanding account of real life twists and turns.
The film is Jack Biegel’s big screen debut as he was the first person thought to have the magical ball!
Congratulations – Brian!
To immerse yourself in Brian’s hunt, purchase the book, “Miracle Ball: My Hunt for the Shot Heard ‘Round the World”.
Whether you like it or not, you’ve heard about it. You’ve probably even talked about. It was one of the most talked about free agencies in sports history, generating 10K – 20K mentions per day. The decision itself, aired nationally on ESPN, prompted about 10 million people to stop what they were doing and dial in. The topic at hand, as you’ve probably already guessed, is LeBron James and his much disputed resolution to sign with the Miami Heat.
This case study & article, done by General Sentiment, is a reflection of the amount of “mentions” Brand LeBron conjured up over the month of July. The article illustrates the value of Brand LeBron through the buildup of his free agency – announcing the airing of “The Decision”, his actual decision, and the damage done afterwards. This is an extremely interesting topic (even if you are already deadly bored of it) that gives you a worldwide perspective from the social media and dot com worlds. Next, wouldn’t it be interesting to see a comparison to the World Cup, NBA Draft, and/or MLB’s All-Star Game. Or maybe we should keep this data in mind and reflect back upon it after SOMEBODY fixes this BP disaster.
Courting a franchise-type athlete is not uncommon in the sports arena, especially when you consider how deep billionaire owners’ pockets go. But the LeBron James frenzy across the National Basketball Association (NBA) has brought wooing athletes onto a particular team and city to a whole new level.
Marketing dollars certainly come into play. LeBron’s off-court appeal endorsing products brings in more money than his annual salary. Large market teams like the NY Knicks and Miami Heat have an advantage in the marketing arena. Imagine how effective ads of LeBron endorsing products like Nike would be if they ran amongst the million of people who commute daily through Grand Central and Penn station. Tourists who visit NY landmarks, such as the Empire State Building, Chinatown, and Lady Liberty, would see the NBA’s highest profile player.
Miami Heat president, Pat Riley, presented James with the fact that the state of Florida doesn’t have income tax – something that would benefit James – as his off-court earnings would dwarf his basketball salary. While the superstar’s future is still uncertain, one thing is not. Wherever James goes there’s going to be a full court press of advertising and marketing.
As an agency devoted to shaping messages that influence perceptions for brands and products, we also dedicate time to assist causes we believe in. “Giving back” is something we feel strongly about at Scarlet Heifer. Our most recent PSA campaign reminds people of the harmful effects of gossip- on themselves. Using provocative imagery, coupled with an insightful message, Scarlet Heifer asks the viewer to look deeper into the effects of gossip on the world and on oneself.
To join the conversation or assist in helping individuals think- before they speak, feel free to help spread this positive message. We are looking for a printing partner and media venues to donate space; or you can just send this PDF to your friends on Facebook or whatever social site you belong to.
As a communications company, we know better than most that words shape perceptions and possess the power to motivate action. In fact, words have caused wars. They have broken families, broken hearts and broken bones. The old adage that words will never harm you is simply NOT TRUE! In fact, negative words cause great pain. And not only for the subject for which they are meant, but for the sender as well.
Words have a life of their own. Once they are released they can travel far & wide, they can never be taken back, and you never know where they can go. One thing is for sure: the consequences of hurtful speech always come back to the person who speaks it.
If we help stop the peddling of gossip and hurtful language for just one person, we have achieved something to, well, speak of.
Nike has recently aired one of the spookiest commercials to date. But it also has generated an immense amount of buzz throughout the internet and social worlds. Doesn’t that mean that Nike’s marketing team has done its job? Well, that’s what all the speculation and discussion has been about. Also, the amount of spoofs that have been uploaded to YouTube make it hard to even watch the original commercial. Is this helping Nike’s quest? What are the consequences, if any, of Nike airing an advertisement that stirs as much controversy as this one?
After all the scandal news and Tiger’s brief “rehab” stint, many of his sponsors acted the same way as if a baby had just thrown up on them – freaked out & dropped him. That is where all the debate started and I assume because of how high profile and wealthy Tiger was (and still is) is why all of these incidents have been making such big headlines. Which is why I think Nike’s tactic here is strong and well thought out. Here Nike is saying we know he screwed up, everybody does, and we still stand by him & are giving him a second chance, let him FIX his mistakes. Nike knows he’s the world’s richest and best golfer.
Aside from that, aren’t all advertisements supposed to be interesting and captivating? (enough to cause a reaction or action from the audience) Therefore, Nike thought about their stance towards the situation and promoted it in an interesting and provocative way – having a dead person do the voice over. What the commercial lacks in visual beguile (almost a black & white still frame) makes up for with the intense and powerful words from Tiger’s father – which now seem as if they were said to him since this all started. It is all about character and that’s what Nike’s attitude is about – representing a strong spirit. That brand name sells greatness not shoes.
The spoofs just add notoriety to Tiger and I don’t think represent Nike negatively. (check here for the best/funniest one) The fact that they are littered all over Youtube, and most are utterly ridiculous, make Tiger’s situation laughable and doesn’t take away from Nike’s credibility. That brand doesn’t just want people to view them as an athletic shoe maker, and this advertisement proves just that. They are a brand that exudes illustriousness, they promote picking yourself back up again after a fall, taking life’s pitch as it is thrown your way and dealing with it no matter what. This is the message that I got from the commercial the first time I saw it before I ever heard anybody comment about it. Therefore, I think Nike absolutely achieved their goal. Not only did they make a name for themselves as remaining Tiger’s biggest sponsor, but airing this right before his comeback tournament where he placed higher than most originally thought, hammered the fact home that hes just a golfer and a human. An extremely athletically talented human who makes mistakes just like the rest of us. It’s “Just Do It” time for Tiger and his sponsors.
Online advertising is a process advertisers and businesses alike are still trying to get a hold of. We’ve seen things like pop-up ads come and go (due to sheer annoyance), we’ve seen email blasts (aka spam) become basically illegal, and we’ve had to deal with the annoying “congratulations you’ve been picked as a winner” banner ads. Then came along the video-sharing era, where websites like Meta Cafe, Megavideo and Youtube all let users upload their own videos and share them with the world. Due to the splurge of personal video uploading sites, viral marketing has become one of the most effective tools an advertiser can use. However, trying to sell a product online presented another problem: While doing internet shopping, the consumer can not touch, feel, smell, operate or physically see the product first hand. So to manage this situation, an idea was taken out of the infomercials “how-to” bible: Demonstration Videos.
At Scarlet Heifer we don’t think you can argue about the effectiveness of demonstration videos. Working with Gustbuster, we put up 2 videos on Amazon.com featuring and demonstrating their one of a kind umbrellas. Not to anyone’s surprise, sales went up 300%! (Amazon videos here & here) Not only do these videos give the customer an idea of how this umbrella compares to others, it allows them to see what trusted media outlets have said about it. Demonstration videos can act as reassurance to the consumer, much like a salesman would do at a shoe store.
Due to the fact that computers are technology, sometimes there is no better way to demonstrate how a new technology works. Take for example the Motorola Droid (running the Google Android service). When this phone first came out it was one of a kind, and before it hit stores Verizon needed to build some awareness. Having a representative do a 5-minute walk through of the phone – how it works and the features it has – helped bring the enthusiasts to the store the day it was released. (And even caused some jealousy among Iphone users)
Similar to the last post, I am bringing in video games into this discussion. Video games seem to be one of the most advertised products out there these days, and the money spent on it backs that up. ($823 million spent in 2008 – researchers at the Nielsen Company and its Monitor-Plus advertising monitoring service) It is also one of the easiest products to demonstrate. Usually advertisements for games involve some sort of demo or actual playing footage. Popular games like the Guitar Hero & Rock Band series have benefited from online demos. As of January 2009, Guitar Hero III had hit $1 billion in sales. Here is a demo of the game, the controller, and actual game play.