Bob is one of the most knowledgeable people in the business of building brands. He has been helping brands find their unique voice for years. And once he helps them find their voice, he offers guidence to stay true to it by providing operational branding principles to spur success. He and his company, RED SKY INSIGHTS, are a go to resource for Scarlet Heifer when it comes to adding the best talent necessary to help a client find their way. Bob joined Red Sky in 2006 having been responsible for the global brand practice at a unit of Monitor Group, M2C. Prior to Monitor, he was Senior Vice President and Group Account Director at Mullen Advertising, CMO at AnyDay.com and founder and Co-Chairman of Pagano Schenck and Kay Advertising, Boston. Bob has more than 30 years of experience designing brand strategies for major firms in both business-to-business and business-to-consumer categories including: LLBean, EMC, MSNBC, A.T. Cross, Blue Cross and Blue Shield, Dana-Farber Cancer Institute, ING Financial, Shell and many other leading brands.
Sit down with Bob for a beer. He’ll bend your ear with war stories from battles to build successful brands.
